Ringier Africa | online seit: 23.10.2014
Key Skills & Responsibilities:
• Create & manage all SEM(Search Engine Marketing) & Display campaigns in order to maximize ROI(traffic and conversions)
• Familiarity with various advertising platforms like Google, Facebook, Youtube, Bing etc.
• Optimize and create Google AdWords campaigns with targets, goals, clear analysis and tracking for maximum ROI
• Optimize and create Facebook campaigns with targets, goals, clear analysis and tracking for maximum ROI
• Analyze keywords(search campaigns) research and recommend new ones where applicable
• Analyze the campaigns and landing pages.
• Creating and designing effective landing pages that convert depending on conversion needed.
• Improve Search Engine Rank through organic SEO
• Manage and maintain keyword lists, including keyword rankings
• Familiar with A/B split testing/tools and conversion optimization for advertisement platforms(Facebook, Google)
• Be able to setup ad support analytics, conversion tracking and call tracking - Good understanding of Google analytics
• Experience with both desktop cpc and display ads as well as mobile cpc and display ads
• Be able to dissect existing campaigns that are not working and make the necessary changes to get results
• Identifying key insights and generating regular reports.
• Strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail
Key skills and experience
• A minimum of 2 years’ experience in a senior agency role within a client services, planning or project management team within the digital and wider marketing sector of devising and implementing integrated digital marketing campaigns, within an agency that includes a variety of digital channels – in particular SEO, PPC, Display, Social, Email and Content.
• Specific experience of SEO practises.
• Specific experience of achieving significant improvements in results by devising and implementing innovative campaign strategies and ideas.
• Proven experience of managing large budgets.
• Experience of complex technical work.
• Project management experience.
• Professional marketing qualification, project management qualification or similar highly desirable.
• Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development.
• Proficient user of Google Analytics and other analytics platforms.
• Highly numerate and passionate.
• High level customer relationship management skills with a proven ability to develop and maintain long lasting customer relationships.
• Highly commercial.
• Excellent working knowledge of major social media channels including Facebook and Twitter.
• Excellent understanding of how Google and other search engines work.
• Proactive and highly organised, with excellent information management skills a proven ability to multi-task
• Excellent project management, campaign management and planning skills
• Able to meet tight deadlines and remain calm under pressure
• Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholders.
• Able to work both on own initiative and as part of a team.
• Able to recognise when services provided by other business units could benefit the client.
• Understands the role of marketing communications within a broader business context to ensure the agency role is marketing partner rather than supplier.
• Create & manage all SEM(Search Engine Marketing) & Display campaigns in order to maximize ROI(traffic and conversions)
• Familiarity with various advertising platforms like Google, Facebook, Youtube, Bing etc.
• Optimize and create Google AdWords campaigns with targets, goals, clear analysis and tracking for maximum ROI
• Optimize and create Facebook campaigns with targets, goals, clear analysis and tracking for maximum ROI
• Analyze keywords(search campaigns) research and recommend new ones where applicable
• Analyze the campaigns and landing pages.
• Creating and designing effective landing pages that convert depending on conversion needed.
• Improve Search Engine Rank through organic SEO
• Manage and maintain keyword lists, including keyword rankings
• Familiar with A/B split testing/tools and conversion optimization for advertisement platforms(Facebook, Google)
• Be able to setup ad support analytics, conversion tracking and call tracking - Good understanding of Google analytics
• Experience with both desktop cpc and display ads as well as mobile cpc and display ads
• Be able to dissect existing campaigns that are not working and make the necessary changes to get results
• Identifying key insights and generating regular reports.
• Strong bias for action, ability to prioritize and meet deadlines, and exceptional attention to detail
Key skills and experience
• A minimum of 2 years’ experience in a senior agency role within a client services, planning or project management team within the digital and wider marketing sector of devising and implementing integrated digital marketing campaigns, within an agency that includes a variety of digital channels – in particular SEO, PPC, Display, Social, Email and Content.
• Specific experience of SEO practises.
• Specific experience of achieving significant improvements in results by devising and implementing innovative campaign strategies and ideas.
• Proven experience of managing large budgets.
• Experience of complex technical work.
• Project management experience.
• Professional marketing qualification, project management qualification or similar highly desirable.
• Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development.
• Proficient user of Google Analytics and other analytics platforms.
• Highly numerate and passionate.
• High level customer relationship management skills with a proven ability to develop and maintain long lasting customer relationships.
• Highly commercial.
• Excellent working knowledge of major social media channels including Facebook and Twitter.
• Excellent understanding of how Google and other search engines work.
• Proactive and highly organised, with excellent information management skills a proven ability to multi-task
• Excellent project management, campaign management and planning skills
• Able to meet tight deadlines and remain calm under pressure
• Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholders.
• Able to work both on own initiative and as part of a team.
• Able to recognise when services provided by other business units could benefit the client.
• Understands the role of marketing communications within a broader business context to ensure the agency role is marketing partner rather than supplier.