Ringier Africa | online seit: 23.10.2014
Responsibilities
• To drive client strategy across your portfolio of accounts and advise customers on how to achieve their business goals in the most effective manner by utilising their various marketing channels most efficiently, advising on the interplay and integration between all digital channels and ensuring that advice is delivered with confidence and gravitas
• To manage a portfolio of customers, taking responsibility for growing revenue as well as the day to day management of these accounts
• To drive business growth through existing clients, developing a proactive action plan for your accounts in order to meet client retention and budget targets.
• To build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third party agencies used by each customer
• To specifically identify, propose, upsell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximise revenue and profit for Ringier Nigeria Digital Marketing.
• With support from the Head of Sales, to follow the Digital Marketing planning framework when creating and delivering customer campaign plans and ensure the right activity is in place to meet customer objectives
• Working with the Head of Sales, to actively propose and help implement new and innovative strategies in order to meet and exceed the department’s overall revenue and profit targets.
• With the heads of department, to motivate and support the technical delivery teams in delivering an outstanding service in order to retain and grow all customer accounts, taking responsibility for the quality of work carried out by all team members and ensuring the agency has the correct level of skills to grow your accounts
• To produce and monitor accurate and clear scenario planning forecasting with support from the Head of Sales
• To support the Head of Sales and wider sales team in new business acquisition
• To support the Head of Sales in the on-boarding of new clients.
• Oversee the delivery of discovery work and project manage on-going retainer activity and project work for your customers, ensuring work is delivered to the highest standard, on time and to budget.
Key responsibilities
• Campaign strategy
• Customer focus
• Analytical and technical
• KPIs and reporting
• Organisation/best practise
Key skills and experience
• A minimum of 2 years’ experience in a senior agency role within a client services, planning or project management team within the digital and wider marketing sector of devising and implementing integrated digital marketing campaigns, within an agency that includes a variety of digital channels – in particular SEO, PPC, Display, Social, Email and Content.
• Specific experience of SEO practises.
• Specific experience of achieving significant improvements in results by devising and implementing innovative campaign strategies and ideas.
• Proven experience of managing large budgets.
• Experience of complex technical work.
• Project management experience.
• Professional marketing qualification, project management qualification or similar highly desirable.
• Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development.
• Proficient user of Google Analytics and other analytics platforms.
• Highly numerate and passionate.
• High level customer relationship management skills with a proven ability to develop and maintain long lasting customer relationships.
• Highly commercial.
• Excellent working knowledge of major social media channels including Facebook and Twitter.
• Excellent understanding of how Google and other search engines work.
• Proactive and highly organised, with excellent information management skills a proven ability to multi-task
• Excellent project management, campaign management and planning skills
• Able to meet tight deadlines and remain calm under pressure
• Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholders.
• Able to work both on own initiative and as part of a team.
• Able to recognise when services provided by other business units could benefit the client.
• Understands the role of marketing communications within a broader business context to ensure the agency role is marketing partner rather than supplier.
• Grasps how key businesses are structured internally.
• Understands company reports, key business theories and have an awareness of day to day business news.
• Excellent negotiation skills
• To drive client strategy across your portfolio of accounts and advise customers on how to achieve their business goals in the most effective manner by utilising their various marketing channels most efficiently, advising on the interplay and integration between all digital channels and ensuring that advice is delivered with confidence and gravitas
• To manage a portfolio of customers, taking responsibility for growing revenue as well as the day to day management of these accounts
• To drive business growth through existing clients, developing a proactive action plan for your accounts in order to meet client retention and budget targets.
• To build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third party agencies used by each customer
• To specifically identify, propose, upsell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximise revenue and profit for Ringier Nigeria Digital Marketing.
• With support from the Head of Sales, to follow the Digital Marketing planning framework when creating and delivering customer campaign plans and ensure the right activity is in place to meet customer objectives
• Working with the Head of Sales, to actively propose and help implement new and innovative strategies in order to meet and exceed the department’s overall revenue and profit targets.
• With the heads of department, to motivate and support the technical delivery teams in delivering an outstanding service in order to retain and grow all customer accounts, taking responsibility for the quality of work carried out by all team members and ensuring the agency has the correct level of skills to grow your accounts
• To produce and monitor accurate and clear scenario planning forecasting with support from the Head of Sales
• To support the Head of Sales and wider sales team in new business acquisition
• To support the Head of Sales in the on-boarding of new clients.
• Oversee the delivery of discovery work and project manage on-going retainer activity and project work for your customers, ensuring work is delivered to the highest standard, on time and to budget.
Key responsibilities
• Campaign strategy
• Customer focus
• Analytical and technical
• KPIs and reporting
• Organisation/best practise
Key skills and experience
• A minimum of 2 years’ experience in a senior agency role within a client services, planning or project management team within the digital and wider marketing sector of devising and implementing integrated digital marketing campaigns, within an agency that includes a variety of digital channels – in particular SEO, PPC, Display, Social, Email and Content.
• Specific experience of SEO practises.
• Specific experience of achieving significant improvements in results by devising and implementing innovative campaign strategies and ideas.
• Proven experience of managing large budgets.
• Experience of complex technical work.
• Project management experience.
• Professional marketing qualification, project management qualification or similar highly desirable.
• Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly – and distil the most important/relevant information for intelligent strategic development.
• Proficient user of Google Analytics and other analytics platforms.
• Highly numerate and passionate.
• High level customer relationship management skills with a proven ability to develop and maintain long lasting customer relationships.
• Highly commercial.
• Excellent working knowledge of major social media channels including Facebook and Twitter.
• Excellent understanding of how Google and other search engines work.
• Proactive and highly organised, with excellent information management skills a proven ability to multi-task
• Excellent project management, campaign management and planning skills
• Able to meet tight deadlines and remain calm under pressure
• Excellent communication and presentation skills and ability to deliver clear concise ideas to internal and external stakeholders.
• Able to work both on own initiative and as part of a team.
• Able to recognise when services provided by other business units could benefit the client.
• Understands the role of marketing communications within a broader business context to ensure the agency role is marketing partner rather than supplier.
• Grasps how key businesses are structured internally.
• Understands company reports, key business theories and have an awareness of day to day business news.
• Excellent negotiation skills